Digital Marketing – Pratibha Jalan

The Internet is becoming the town square for the global village of tomorrow
– Bill Gates, founder, Microsoft
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.
Digital marketing is an umbrella term for themarketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans,and as people use digital devices instead of going to physical shops.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing,influencer marketing, content automation, campaign marketing, and e-commercemarketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Conclusion
So, digital marketing is about utilising digital technology to achieve marketing objectives. There is no essential need for digital marketing to always be separate from the marketing department as a whole, as the objectives of both are the same. However for now it remains a useful term because digital marketing requires a certain skill set to utilise the digital technology effectively. As our recent Developing Digital Skills report showed, many marketers are now spending more than 50% of their time on digital marketing activities and two of the three top job roles in marketing are digital, so clearly digital skills are needed.

47 comments

  • I want to get across my appreciation for your kindness in support of men who really want help with in this niche. Your real dedication to getting the solution around appeared to be certainly useful and have always empowered some individuals like me to achieve their dreams. Your new interesting publication implies a great deal a person like me and a whole lot more to my office workers. With thanks; from each one of us.

  • Thanks for all your efforts on this web site. My aunt really loves engaging in investigation and it’s really easy to see why. Almost all know all relating to the dynamic way you present efficient suggestions by means of your blog and as well increase contribution from other individuals on the concern so our favorite child is now starting to learn a great deal. Take pleasure in the rest of the new year. You’re the one doing a brilliant job.

  • I have to point out my love for your generosity for folks that require guidance on your content. Your special commitment to getting the solution throughout had become definitely effective and has specifically encouraged associates like me to attain their aims. Your insightful tips and hints means so much to me and substantially more to my colleagues. Thanks a ton; from everyone of us.

  • I must show my admiration for your kind-heartedness giving support to people who actually need assistance with this important concern. Your very own commitment to getting the message throughout became incredibly good and has in most cases enabled girls just like me to reach their desired goals. Your personal interesting help can mean a whole lot a person like me and much more to my mates. Best wishes; from everyone of us.

  • I really wanted to jot down a simple remark so as to express gratitude to you for all the lovely strategies you are giving out at this website. My time consuming internet search has at the end of the day been paid with reasonable knowledge to go over with my visitors. I would repeat that we website visitors actually are undoubtedly blessed to exist in a decent place with so many special individuals with helpful opinions. I feel quite lucky to have seen your webpages and look forward to many more excellent minutes reading here. Thanks once again for a lot of things.

  • I truly wanted to send a small word in order to express gratitude to you for the superb suggestions you are posting on this website. My considerable internet look up has now been compensated with reasonable know-how to go over with my family and friends. I ‘d admit that many of us website visitors actually are really fortunate to be in a useful community with very many awesome individuals with great hints. I feel somewhat lucky to have seen your webpages and look forward to many more excellent times reading here. Thanks a lot again for a lot of things.

  • Thanks so much for providing individuals with an extremely wonderful possiblity to read articles and blog posts from this site. It is always very superb and jam-packed with fun for me personally and my office acquaintances to search your web site particularly thrice in 7 days to study the latest items you will have. Of course, I’m so certainly astounded with all the tremendous points you serve. Some 2 points in this post are without a doubt the most beneficial we have all ever had.

  • I precisely needed to say thanks again. I do not know the things that I might have worked on in the absence of these tips and hints provided by you relating to that situation. It was actually a difficult scenario in my opinion, however , noticing a specialised tactic you managed the issue forced me to leap for joy. Extremely happier for this information and then wish you comprehend what an amazing job you’re providing teaching many people through your web blog. I know that you have never met all of us.

  • I precisely wished to say thanks once again. I do not know the things that I might have gone through in the absence of the tips and hints documented by you regarding my industry. It was actually the frustrating concern in my opinion, nevertheless encountering the specialized style you resolved the issue made me to leap over delight. I am just happy for the assistance and even wish you comprehend what an amazing job your are undertaking educating some other people using your web page. I am certain you’ve never encountered all of us.

  • My wife and i got now joyous when Jordan managed to carry out his survey from the ideas he obtained in your web page. It’s not at all simplistic to simply be giving freely guides which usually most people might have been trying to sell. And now we fully understand we have the website owner to thank for that. The entire explanations you have made, the straightforward site menu, the relationships you will make it easier to promote – it’s many terrific, and it is making our son in addition to our family understand this issue is exciting, and that is highly vital. Thanks for everything!

  • My wife and i were very peaceful Louis could finish off his research while using the precious recommendations he received using your blog. It is now and again perplexing to just happen to be releasing information which often some people could have been selling. And we all do understand we need the writer to give thanks to for this. The explanations you made, the straightforward site menu, the friendships your site make it possible to engender – it’s got all extraordinary, and it is letting our son in addition to the family know that this situation is interesting, which is particularly essential. Thank you for all!

  • Thanks so much for giving everyone such a breathtaking possiblity to read from this site. It is usually very beneficial and also stuffed with a lot of fun for me personally and my office mates to search the blog at least thrice in one week to see the new issues you have got. And lastly, I’m so usually motivated with all the striking creative ideas served by you. Some two areas in this posting are undeniably the most efficient I have had.

  • I am only writing to make you know of the perfect experience my girl found browsing your web site. She noticed some things, which include what it’s like to possess an incredible coaching mood to get most people really easily completely grasp specified multifaceted topics. You actually did more than people’s expected results. Thank you for rendering such practical, dependable, informative and also fun thoughts on that topic to Kate.

  • Needed to write you a little bit of word so as to thank you very much again considering the spectacular opinions you’ve contributed at this time. It’s really shockingly generous with you to allow publicly what many individuals could possibly have made available as an electronic book to generate some bucks for their own end, specifically considering that you might have done it in case you desired. Those techniques additionally served to be the great way to be certain that someone else have a similar dreams much like my personal own to know good deal more when it comes to this issue. I’m certain there are a lot more pleasurable occasions ahead for many who looked over your blog post.

  • I as well as my guys have been studying the good tips found on the blog and then at once I got a horrible feeling I had not expressed respect to the blog owner for those techniques. All the young men had been so joyful to read through them and already have without a doubt been enjoying them. Thank you for genuinely really considerate and also for deciding upon variety of high-quality subjects millions of individuals are really wanting to know about. Our honest apologies for not saying thanks to sooner.

  • I really wanted to construct a remark so as to say thanks to you for some of the awesome tips and tricks you are writing on this website. My long internet research has now been honored with extremely good ideas to go over with my classmates and friends. I ‘d suppose that we readers are unquestionably blessed to be in a useful community with so many awesome professionals with very helpful tricks. I feel rather fortunate to have come across your web site and look forward to tons of more excellent times reading here. Thank you once again for a lot of things.

  • 32005 156583Hi, Neat post. Theres a difficulty along along with your site in web explorer, could test this IE nonetheless will be the marketplace leader and a good portion of individuals will omit your superb writing because of this difficulty. 66544

  • I wanted to write you one bit of observation to help give many thanks over again with the spectacular concepts you have shown above. It is unbelievably generous of people like you to give extensively all that a few individuals might have supplied for an e book to help make some profit for their own end, especially considering the fact that you might have done it in the event you desired. Those techniques also served as a easy way to fully grasp some people have the identical fervor the same as my own to understand a lot more in terms of this condition. I know there are thousands of more pleasurable moments up front for individuals that go through your blog.

  • I simply wanted to thank you very much again. I do not know the things that I would’ve done in the absence of the actual recommendations shared by you over my industry. It actually was a real scary setting for me personally, but finding out this specialised manner you solved the issue took me to jump for gladness. Extremely happier for this information and thus believe you are aware of a great job that you’re providing instructing the rest by way of your websites. I know that you haven’t got to know all of us.

  • My husband and i ended up being quite peaceful that Michael could do his web research because of the ideas he obtained out of the web pages. It is now and again perplexing to just happen to be offering facts the others might have been selling. We recognize we’ve got you to be grateful to for this. The type of illustrations you’ve made, the easy website navigation, the relationships your site help to foster – it is many awesome, and it is assisting our son and the family reason why that subject is excellent, which is certainly unbelievably serious. Thanks for all the pieces!

  • I want to point out my gratitude for your generosity giving support to individuals that require help on this particular study. Your special commitment to getting the message throughout had been wonderfully useful and have continuously permitted individuals just like me to get to their desired goals. Your personal interesting tutorial signifies this much a person like me and especially to my colleagues. Many thanks; from all of us.

  • I precisely wanted to say thanks again. I’m not certain the things I would have sorted out without those smart ideas revealed by you regarding this topic. Certainly was a very daunting crisis in my opinion, however , viewing this professional technique you processed that forced me to leap for contentment. I’m just grateful for your work as well as expect you recognize what an amazing job your are accomplishing teaching many others all through your websites. I know that you’ve never encountered any of us.

  • I happen to be commenting to let you understand of the outstanding encounter our princess enjoyed going through your web page. She came to find numerous details, including what it’s like to possess an amazing helping nature to let other people very easily understand certain multifaceted issues. You truly did more than people’s expectations. Many thanks for presenting such priceless, trusted, informative and in addition easy tips about this topic to Sandra.

  • I in addition to my friends appeared to be studying the great things located on your website and then before long I got an awful feeling I never expressed respect to the web site owner for those tips. All the young boys were definitely for that reason very interested to study them and already have in truth been taking advantage of these things. Appreciate your getting really considerate as well as for making a choice on certain wonderful things millions of individuals are really desirous to understand about. My very own honest apologies for not saying thanks to earlier.

  • I’m just writing to let you be aware of what a brilliant experience my friend’s princess found going through your webblog. She came to understand so many issues, not to mention how it is like to possess an incredible teaching mood to have the others easily have an understanding of a number of tortuous matters. You truly did more than people’s desires. Thanks for producing the warm and friendly, safe, educational as well as unique thoughts on this topic to Lizeth.

  • I would like to point out my affection for your generosity in support of persons who should have guidance on your situation. Your real commitment to getting the message all around was unbelievably powerful and have regularly allowed workers much like me to arrive at their objectives. This useful guidelines can mean so much to me and further more to my colleagues. Warm regards; from all of us.

  • My spouse and i were absolutely glad Raymond could deal with his research by way of the ideas he had using your site. It’s not at all simplistic to simply continually be giving freely information that many most people could have been trying to sell. And we discover we need the blog owner to be grateful to for that. The main illustrations you made, the straightforward website menu, the friendships your site assist to instill – it is mostly powerful, and it’s really leading our son and the family reckon that this idea is brilliant, and that’s especially vital. Thank you for all the pieces!

  • I must point out my affection for your kind-heartedness giving support to women who absolutely need assistance with your idea. Your real commitment to passing the message around turned out to be exceedingly helpful and has continuously enabled others much like me to get to their goals. Your amazing valuable report implies a whole lot a person like me and even more to my mates. Regards; from each one of us.

  • Thanks so much for giving everyone an extremely breathtaking chance to discover important secrets from this web site. It’s always so superb and as well , packed with a lot of fun for me personally and my office colleagues to visit your website on the least thrice a week to find out the newest guidance you have got. And indeed, I’m so usually satisfied considering the mind-blowing suggestions served by you. Some two facts in this article are clearly the best we have all ever had.

  • A lot of thanks for your own hard work on this website. My mother loves engaging in investigations and it’s really obvious why. We all hear all concerning the lively tactic you produce efficient tricks on your website and as well as welcome participation from visitors on this subject matter then our own child is certainly being taught a whole lot. Take pleasure in the rest of the new year. You’re the one doing a really great job.

  • I definitely wanted to write a quick comment so as to appreciate you for those precious tips and hints you are sharing on this site. My long internet look up has at the end been paid with wonderful content to go over with my partners. I would suppose that many of us website visitors are really blessed to dwell in a decent network with so many brilliant people with helpful tricks. I feel rather blessed to have seen the web site and look forward to plenty of more entertaining minutes reading here. Thank you once again for all the details.

  • I needed to create you the little bit of observation in order to thank you so much over again for your personal stunning ideas you have shown at this time. This is certainly extremely generous of people like you in giving extensively all that a number of people would have made available as an ebook in order to make some profit for their own end, mostly since you could have tried it if you ever desired. The good ideas in addition acted to be the fantastic way to be certain that the rest have a similar dream like my own to grasp more and more with regard to this problem. I know there are a lot more fun occasions in the future for individuals that read through your blog.

  • I must show thanks to this writer just for bailing me out of this type of incident. Right after surfing throughout the the net and obtaining concepts which were not productive, I was thinking my entire life was gone. Living without the solutions to the problems you’ve sorted out by means of your main report is a crucial case, as well as those that could have in a negative way damaged my entire career if I hadn’t noticed your website. Your competence and kindness in touching all the stuff was tremendous. I don’t know what I would have done if I hadn’t discovered such a subject like this. I can now look ahead to my future. Thank you so much for your skilled and result oriented guide. I won’t think twice to recommend your blog post to anyone who needs care on this topic.

  • I enjoy you because of each of your hard work on this web page. Ellie really loves working on internet research and it’s really simple to grasp why. All of us know all about the compelling means you render helpful tips and tricks via your blog and even invigorate response from other ones on that theme then our daughter is without a doubt discovering a great deal. Take advantage of the rest of the new year. Your conducting a brilliant job.

  • I precisely had to thank you so much once more. I do not know the things that I would’ve used in the absence of the entire basics documented by you relating to such a problem. It was before an absolute frightening dilemma for me personally, but seeing your expert tactic you treated it took me to weep for delight. Extremely happier for this guidance and as well , sincerely hope you realize what an amazing job that you are putting in instructing some other people by way of your website. I’m certain you’ve never met any of us.

  • I wanted to draft you this little bit of word to be able to give many thanks once again with your unique techniques you’ve provided here. It’s so extremely open-handed of people like you to grant publicly precisely what a lot of people would have offered as an e-book to get some cash for their own end, mostly considering the fact that you could possibly have tried it in the event you desired. These good tips also acted to become a fantastic way to be certain that other people have the same keenness just like my own to know the truth much more with regard to this problem. I know there are a lot more enjoyable situations ahead for many who looked at your blog.

  • I’m commenting to make you be aware of of the amazing discovery my princess enjoyed reading your web page. She picked up too many issues, including what it is like to possess an awesome teaching style to make other folks just completely grasp a number of multifaceted matters. You undoubtedly did more than our own desires. Thank you for presenting these invaluable, trusted, informative and in addition easy tips about your topic to Julie.

  • My husband and i felt so peaceful that Peter managed to deal with his inquiry from the precious recommendations he made from your very own web site. It’s not at all simplistic just to happen to be freely giving solutions which other folks could have been trying to sell. And we all figure out we have got the website owner to appreciate for that. The specific illustrations you made, the easy blog menu, the friendships your site help instill – it is all overwhelming, and it is facilitating our son and our family consider that the topic is enjoyable, and that’s rather pressing. Thanks for everything!

  • I truly wanted to develop a small remark to express gratitude to you for the pleasant steps you are writing at this site. My considerable internet lookup has at the end of the day been compensated with sensible information to talk about with my friends and classmates. I would declare that we site visitors actually are very much blessed to be in a great community with many marvellous professionals with interesting advice. I feel extremely happy to have come across the website page and look forward to so many more excellent times reading here. Thanks a lot once again for everything.

  • I wish to show my respect for your kindness giving support to persons that need assistance with in this topic. Your special dedication to getting the message across was unbelievably effective and have really helped men and women like me to arrive at their aims. Your amazing important tutorial indicates so much to me and a whole lot more to my peers. Many thanks; from everyone of us.

  • I would like to express appreciation to you just for rescuing me from this particular problem. As a result of checking throughout the search engines and obtaining ways which were not powerful, I was thinking my life was gone. Being alive minus the answers to the issues you have sorted out through your entire website is a critical case, and ones that could have badly damaged my career if I hadn’t encountered your web blog. Your own personal talents and kindness in dealing with all the details was invaluable. I don’t know what I would’ve done if I had not come across such a point like this. It’s possible to at this point look forward to my future. Thanks for your time very much for your impressive and sensible help. I will not think twice to refer your web page to anybody who needs guide about this matter.

  • I and also my pals were found to be taking note of the nice tips from your web site and then all of the sudden got a terrible suspicion I never expressed respect to the web blog owner for them. All the boys came so joyful to read through them and now have seriously been taking pleasure in those things. Many thanks for actually being really thoughtful and also for pick out such tremendous things millions of individuals are really desirous to know about. My personal sincere regret for not saying thanks to sooner.

  • My husband and i were so happy Albert could complete his investigations through the entire ideas he gained from your very own site. It is now and again perplexing to just happen to be making a gift of solutions which usually people might have been selling. And we acknowledge we now have you to appreciate for this. The type of explanations you have made, the easy blog menu, the friendships you aid to engender – it is all excellent, and it’s really making our son in addition to the family do think this theme is cool, which is extraordinarily serious. Thanks for the whole lot!

  • I needed to write you this very small remark to give many thanks yet again for your personal remarkable tricks you’ve discussed in this article. It is quite particularly generous with you to convey without restraint what some people would have distributed as an electronic book to earn some cash for themselves, notably given that you might well have done it if you considered necessary. Those solutions likewise worked to be a good way to understand that most people have similar dream much like my own to see much more in respect of this problem. Certainly there are numerous more fun occasions ahead for individuals that scan your site.

  • I would like to express my appreciation to you for bailing me out of this condition. Just after researching throughout the online world and getting strategies that were not helpful, I figured my life was done. Living without the presence of strategies to the issues you have resolved all through this posting is a serious case, as well as those which may have negatively affected my entire career if I had not noticed your blog. Your personal ability and kindness in maneuvering all areas was excellent. I am not sure what I would’ve done if I had not discovered such a solution like this. I’m able to at this time look forward to my future. Thanks a lot so much for your impressive and result oriented guide. I won’t be reluctant to propose your web page to anybody who should have care about this topic.

  • I must express my love for your generosity in support of individuals that require help with this important field. Your special dedication to getting the message all over had become extremely invaluable and have consistently enabled associates much like me to get to their objectives. Your personal insightful tutorial indicates a lot a person like me and much more to my fellow workers. With thanks; from each one of us.

  • Why is it I always really feel like you do?

Leave a Reply

Your email address will not be published.